Still relying on word of mouth to bring in business? In Episode 2 of the "Dominate Digital Marketing" segment, Josh breaks down why marketing—especially digital—is crucial for small business owners, and walks us through the customer journey using the "buying funnel" approach. Discover why awareness, consideration, and conversion matter, and how you can take control of your brand’s narrative and skyrocket your growth.

Ever wondered how a series of ordinary experiences could perfectly equip you for extraordinary entrepreneurial success? In this post inspired by Jason, we explore his winding journey from internet-loving millennial and small-town TV station editor—through military service and car sales—all the way to running a dynamic digital marketing agency. Discover how Jason harnessed the power of adaptability, people skills, and chance opportunities to carve out his own lane in digital marketing. Let his story encourage you: the path to thriving as a business owner may be hiding in the building blocks of your unique journey.