Still relying on word of mouth to bring in business? In Episode 2 of the "Dominate Digital Marketing" segment, Josh breaks down why marketing—especially digital—is crucial for small business owners, and walks us through the customer journey using the "buying funnel" approach. Discover why awareness, consideration, and conversion matter, and how you can take control of your brand’s narrative and skyrocket your growth.

Ever wondered how a series of ordinary experiences could perfectly equip you for extraordinary entrepreneurial success? In this post inspired by Jason, we explore his winding journey from internet-loving millennial and small-town TV station editor—through military service and car sales—all the way to running a dynamic digital marketing agency. Discover how Jason harnessed the power of adaptability, people skills, and chance opportunities to carve out his own lane in digital marketing. Let his story encourage you: the path to thriving as a business owner may be hiding in the building blocks of your unique journey.

Join us in this insightful episode as Jordan shares his entrepreneurial journey and the lessons learned from his experiences in the business world. Get ready to dive deep into strategies, pivoting challenges, and the importance of a growth mindset.

- Discover how Jordan's company, Blue Highlighted Text, optimizes websites for better conversion rates, and the critical role of data collection in this process.

- Learn the significance of treating a new business as an experiment and the right time to delegate tasks to avoid owner burnout.

- Find out why Jordan believes in maintaining a job while building a business and his strategic financial planning tips for entrepreneurs.

- Get Jordan's take on the authenticity of motivational speakers and online courses for budding entrepreneurs, plus the value of learning through action.

- Hear about the transition from 9-to-5 to full-time entrepreneurship, the societal pressures faced, and the reality of building a business's reputation patiently.